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The SEM auction
When advertisers compete to show ads on the same search results page, search engines use an auction to determine which ads appear and in what order. But there’s more to consider than just the price. In this video, we’ll talk through: – how an SEM auction works – factors that influence the outcome -…
The SEM auction

Video details:
- Channel: Digital Garage
- Playlist: Fundamentals of Digital Marketing
- Playlist videos: 90
- Published at: January 14, 2019 12:50 pm





